How to get the best from AI with your prompts


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Every word counts when asking an AI to create an asset. And with the technology upending how marketers work, it makes more sense than ever to understand the subtle art of prompt engineering.

Have you ever written ‘please’ at the end of a request to an LLM, only to wonder whether it’s absurd to be so polite to an AI? While the world might split into two – those who thank ChatGPT and those who don’t – studies show that being polite does, broadly, pay off.

LLM output is improved by a respectfully worded prompt. The only caveat is that it’s also possible to be overly polite. The secret – as with many things in life, including human-to-human communication – is to find the right balance.

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via The Drum https://ift.tt/g2AB1aq

February 3, 2025 at 02:05AM